How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising and market testing plus an actual marketing campaign document and 42 classic case histories in modern marketing
Finna-arvio
How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising and market testing plus an actual marketing campaign document and 42 classic case histories in modern marketing
Tallennettuna:
| Kieli |
englanti |
|---|---|
| Alkuteoksen kieli |
englanti |
| Julkaisija |
Chicago :
Dartnell,
1966.
|
| Kontrolloimaton nimeke |
The marketing campaign |