Requirements engineering is highly challenging particularly when designing innovative software products. This is so because there are no corresponding products, ultimate needs of actors are difficult to capture, the products may have unforeseeable impacts on the actors’ behavior, and it is hard to find out how value-added and competitive the product actually is. In this paper, we propose a novel framework for intention-driven requirements engineering of innovative software products, which combines technological, social and business viewpoints. We illustrate its use with a short example related to the domain of web mapping services and augmented reality.