[Introduction] In this study we focus on entrepreneurship education, entrepreneurs’ professional identity and related cross-cultural issues [1]. Today’s global business requires professional identities that are flexible and broad-mind, and this is why teaching should recognize these challenges. There is a need for new skills such as generalist skills, social skills and abilities for creating and sustaining new, complex trust-based business networks. We believe entrepreneurship education can promote such abilities. The entrepreneurs-to-be also need ethical rules and codes as they build values and ethical understanding, all rooted in identity. Recently, researchers such as Rae [4] have stressed the need for entrepreneurship education with a strong emphasis on sustainability and responsibility. [Continues, please see the article]