Online Value Creation Behavior of Ōura Ring Users and Service Quality Evaluation
Online Value Creation Behavior of Ōura Ring Users and Service Quality Evaluation
Users’ interaction in virtual communities, can co-create and co-destruct value and greatly influence users’ perception of service quality. We explored the online value creation behavior of ŌURA Ring (a self-monitoring device) users by focusing on customer-to-customer (C2C) interaction. This study presented one of the initial conceptual frameworks for examining online value creation behavior in the context of self-tracking technologies. AMOS and fsQCA were applied for relationship testing. The findings demonstrated that when value co-creation (VCC) and value co-destruction (VCD) occur concurrently, the existence of perceived functional value (PFV) and perceived hedonic value (PHV) is required for users to have a favorable service quality experience. In addition, PFV was validated as the most essential component for favorable PSQ. The proposed conceptual model can guide self-tracker providers in determining how to join and promote C2C interactions in the virtual community to enhance consumers’ PSQ.
Kieli |
englanti |
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Sarja | Proceedings of the Annual Hawaii International Conference on System Sciences |
Aiheet | |
ISSN |
1530-1605 |
Kuuluu kokonaisuuteen |