The use of information and communication technology (ICT) can enrich interactions and improve the quality of life of older people. However, some of them will face difficulties in dealing with digital technologies. Finland and China have conducted several projects coaching older people in using ICT. This article compares the different ways these social services are organised and maintained in two local projects. The data for this comparative case study were collected through participant observation and separate focus group interviews with three groups: older people, practitioners and volunteers. Despite enormous historical and cultural differences, the social service projects share similarities as multisectoral services. Support from the public sector and effectiveness in mobilising volunteers are the core reasons for the smooth implementation of these services. The results of this study may inform approaches to further social services that seek to improve the well-being of older people through ICT.