Search engine optimization for improving website’s exposure.

Search engine optimization (SEO) is a group of actions that can affect sites ranking on search engines results. SEO is constantly changing field of study, but there are some elements that has been effective for some time. Goal of SEO is to make web sites that are easily accessible by people and search engines spiders. If SEO is done properly it could be remarkable part of web sites marketing, because it seems that people see organic results more appealing than paid ones. Goal of this literature review was to find out techniques and methods to do effective SEO and see how it effects on traffic on website. Results of this paper shows that SEO can be effective way to advertise websites and increase visits made.