Although there is a heightened interest in the concept of corporate reputation, only a limited number of studies have been done in the literature. Moreover, the methodological debate of these studies does not reach a sufficient level as well. However, the concept of reputation has affluent dimensions. Especially the organizational context, in which the reputation concept is discussed, is an important methodological issue. In this study corporate reputation has been discussed in terms of family businesses. First, some characteristics of family businesses have been emphasized. Next, some research questions that aimed to explore the meaning of reputation concept for family businesses have been suggested.