Co-creation of value in advertising : an interpretive study from the consumers ́ perspective
Co-creation of value in advertising : an interpretive study from the consumers ́ perspective
Tallennettuna:
| Kieli |
englanti |
|---|---|
| Sarja | Jyväskylä studies in business and economics, 97 |
| Aiheet | |
| ISBN |
978-951-39-4077-5 |
| ISSN |
1457-1986 |