Simultaneous support for and opposition to brands : a study on brand love and hate - the two poles of brand polarisation
Finna-arvio
Simultaneous support for and opposition to brands : a study on brand love and hate - the two poles of brand polarisation
Tallennettuna:
| Muut nimekkeet |
Study on brand love and hate |
|---|---|
| Kieli |
englanti |
| Alkuteoksen kieli |
englanti |
| Aiheet | |
| ISBN |
978-1-003-17779-1 |
| Hae kokoteksti | |