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Simultaneous support for and opposition to brands : a study on brand love and hate - the two poles of brand polarisation

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Simultaneous support for and opposition to brands : a study on brand love and hate - the two poles of brand polarisation

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Tornberg, Jussi, kirjoittaja ; Karjaluoto, Heikki, kirjoittaja ; Niininen, Outi, kirjoittaja
Published in: Social media for progressive public relations / edited by Outi Niininen Sivut 37-54
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