Simultaneous support for and opposition to brands : a study on brand love and hate - the two poles of brand polarisation
Finna-arvio
Simultaneous support for and opposition to brands : a study on brand love and hate - the two poles of brand polarisation
Tallennettuna:
Muut nimekkeet |
Study on brand love and hate |
---|---|
Kieli |
englanti |
Aiheet | |
ISBN |
978-1-003-17779-1 |
Hae kokoteksti |