Customer relationship management : creating competitive advantage through win-win relationship strategies
Finna-arvio
Customer relationship management : creating competitive advantage through win-win relationship strategies
Tallennettuna:
| Ulkoasu |
x, 160 sivua : kuvitettu ; 25 cm |
|---|---|
| Kieli |
englanti |
| Alkuteoksen kieli |
englanti |
| Julkaisija |
Singapore :
McGraw-Hill,
2001.
|
| Luokitus | |
| Aiheet | |
| Lisätiedot | Kaj Storbacka, Jarmo R. Lehtinen |
| ISBN |
0-07-118861-4 sidottu |
| Kontrolloimaton nimeke |
Creating competitive advantage through win-win relationship strategies |
| Hae kokoteksti | |