Customer relationship management : creating competitive advantage through win-win relationship strategies
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Customer relationship management : creating competitive advantage through win-win relationship strategies
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| Physical Description |
x, 160 sivua : kuvitettu ; 25 cm |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Publisher |
Singapore :
McGraw-Hill,
2001.
|
| Classification | |
| Subjects | |
| Additional Information | Kaj Storbacka, Jarmo R. Lehtinen |
| ISBN |
0-07-118861-4 sidottu |
| Uncontrolled Title |
Creating competitive advantage through win-win relationship strategies |
| Get full text | |