Understanding brands
Finna-arvio
Understanding brands
Tallennettuna:
| Ulkoasu |
Julkaistu myös verkkoaineistona x, 139 sivua : kuvitettu ; 22 cm |
|---|---|
| Kieli |
englanti |
| Alkuteoksen kieli |
englanti |
| Huomautukset |
'First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant... how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?'. |
| Julkaisija |
London : Philadelphia,
Kogan Page,
2006.
|
| Sarja | The Sunday Times Creating Success |
| Luokitus | |
| Aiheet | |
| Lisätiedot | Peter Cheverton |
| ISBN |
0-7494-4665-X pehmeäkantinen |
| Kontrolloimaton nimeke |
How come your brand isn't working hard enough? If you're so brilliant, how come your brand isn't working hard enough? |
| Hae kokoteksti | |