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Record Citations

APA Citation

Cheverton, P. (2006). Understanding brands. Kogan Page.

Chicago Style Citation

Cheverton, Peter. Understanding Brands. London : Philadelphia: Kogan Page, 2006.

MLA Citation

Cheverton, Peter. Understanding Brands. Kogan Page, 2006.

Harvard Style Citation

Cheverton, P. 2006. Understanding brands. London : Philadelphia: Kogan Page.

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