Brand leadership
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Brand leadership
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| Physical Description |
xii, 351 sivua : kuvitettu ; 24 cm |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Item Description |
Includes bibliographical references and index. Originally published 2000. |
| Publisher |
London :
Simon & Schuster,
2002.
|
| Classification | |
| Subjects | |
| Additional Information | David A. Aaker, Erich Joachimsthaler |
| ISBN |
0-7432-0767-X nidottu 978-0-7432-0767-6 nidottu |
| Get full text | |