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Record Citations

APA Citation

Aaker, D. A., & Joachimsthaler, E. (2002). Brand leadership. Simon & Schuster.

Chicago Style Citation

Aaker, David A., and Erich Joachimsthaler. Brand Leadership. London: Simon & Schuster, 2002.

MLA Citation

Aaker, David A., and Erich Joachimsthaler. Brand Leadership. Simon & Schuster, 2002.

Harvard Style Citation

Aaker, D. A. & Joachimsthaler, E. 2002. Brand leadership. London: Simon & Schuster.

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