Diversity in Advertising : Broadening the Scope of Research Directions

Diversity in Advertising : Broadening the Scope of Research Directions

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Williams, Jerome D.; Lee, Wei-Na; Haugtvedt, Curtis P. ; Haugtvedt, Curtis P. ; Lee, Wei-Na ; Williams, Jerome D. ; Curtis P. Haugtvedt ; Wei-Na Lee

Psychology Press 2004

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Language

English

Publisher

Psychology Press, 2004

ISBN

1-4106-1007-1
0-8058-4794-4
1-135-61755-4
1-138-88289-5
1-135-61756-2
1-306-48253-4