Generation Z and Digital Marketing

Generation Z and Digital Marketing

https://jyx.jyu.fi/handle/123456789/92731

http://www.urn.fi/URN:NBN:fi:jyu-202401121232

9781316691625_Generation Z and Digital Marketing.pdf (University of Jyväskylä - JYX - articles)

https://www.cambridge.org/core/boo...BFE0CE63914D (University of Jyväskylä - JYX - articles)

Book section

Karjaluoto, Heikki ; Niininen, Outi ; Mäkitalo Anni ; Yan, Zheng ; Kauppakorkeakoulu ; School of Business and Economics

Cambridge University Press 2023

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Language

English

Subjects

markkinointi

z-sukupolvi

digitaalinen markkinointi

Contained in

Cambridge Handbook of Cyber Behavior

Other Versions (1)