Kohdennetun mainonnan ongelmat sosiaalisessa mediassa
Kohdennetun mainonnan ongelmat sosiaalisessa mediassa
URN:NBN:fi:jyu-201909023985.pdf
(University of Jyväskylä - JYX)
This study focuses on targeted advertising, by first going through the theoretical background of targeted advertising, and then by reflecting the problems targeted advertising creates. The analysis focuses specifically on the social media environment and is done both from the perspective of the individual and the company. The study is conducted as a literature review. The purpose of this study is to open up both the researcher’s and the reader's knowledge on the subject by collecting a literature review from the already available pieces of information.
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Finnish |
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Access | The author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyväskylä University Library (https://kirjasto.jyu.fi/en/workspaces/facilities). |