Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity

Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity

https://jyx.jyu.fi/handle/123456789/47335

http://www.urn.fi/URN:NBN:fi:jyu-201510203417

karvanenrantanenluomasurveydataandbayesiananalysis.pdf (University of Jyväskylä - JYX)

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Article

Karvanen, Juha ; Rantanen, Ari ; Luoma, Lasse ; Matematiikan ja tilastotieteen laitos ; Department of Mathematics and Statistics ; Tilastotiede ; Statistics

Springer New York LLC 2014

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Language

English

Series

Quantitative Marketing and Economics, 3

Subjects

Bayesian estimation

brand switching

customer equity

customer lifetime value

survey

ISSN

1570-7156

Other Versions (1)