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Asiakkuudenhallintajärjestelmien ja niiden pilviratkaisujen hinnoittelun vertailu

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Asiakkuudenhallintajärjestelmien ja niiden pilviratkaisujen hinnoittelun vertailu

The subject of this thesis is pricing of local and cloud CRM systems. The aim is to examine different CRM systems pricing and compare those prices to each others. Theoretical part of the study has been carried out as a literature review and sources used on this part of study were mainly Infromation Systems Science publications. Theoretical part introduces customer relationship management, CRM systems, cloud services and pricing. The empirical part of the study consists of survey and results of the survey analysis. Survey was carried out by using a web based questionnaire and it's targets were Finnish companies. The results of this survey shows that the costs of the CRM systems may be approximately the same level of the same size enterprises, despite the fact they are using cloud-based or locally installed CRM system. Based on the results was also found that the CRM system requirements most likely affects to the costs and CRM system type may not be very great importance to the magnitude of the costs.

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