BUSINESS ECOSYSTEM UNDER CONSTRUCTION
Finna rating
BUSINESS ECOSYSTEM UNDER CONSTRUCTION
herkules.oulu.fi/isbn9789...14298653.pdf
(University of Jyväskylä - JYX)
ebrf2011ecosystemunderconstruction.pdf
(University of Jyväskylä - JYX)
In recent years, we have seen the rise in interest on new service concepts that would take the advantage of capabilities of ecosystems instead that of single companies. In this paper we describe the initial steps on a new business initiative and how the ecosystem starts developing around the core. We use action research approach in one case of building joint service, sports receipt, for health exercise and wellbeing markets. The research paper concludes with an ecosystem mode
Saved in:
Language |
English |
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Series | Proceedings of EBRF |
Subjects | |
ISSN |
1797-1918 |
Contained in |