Brand equity & advertising : advertising's role in building strong brands
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Brand equity & advertising : advertising's role in building strong brands
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| Other Titles |
Advertising's role in building strong brands |
|---|---|
| Physical Description |
x, 380 s. : kuvitettu ; 23 cm |
| Language |
English |
| Item Description |
Transferred to digital printing 2009 by Psychology Press. Lisäpainokset: Repr. 2009. |
| Publisher |
Hillsdale, NJ :
Erlbaum,
1993.
|
| Series | Advertising and consumer psychology |
| Classification | |
| Subjects | |
| Additional Information | edited by David A. Aaker, Alexander L. Biel |
| Verkkoaineisto (repr. 2013) |
9781315799537 |
| ISBN |
978-0-8058-1284-8 pehmeäkantinen 0-8058-1283-0 kovakantinen 0-8058-1284-9 pehmeäkantinen |
| Uncontrolled Title |
Brand equity and advertising |
| Get full text | |