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Record Citations

APA Citation

Runyon, K. E., & Stewart, D. W. (1987). Consumer behavior and the practice of marketing (3. ed.). Merrill.

Chicago Style Citation

Runyon, Kenneth E., and David W. Stewart. Consumer Behavior and the Practice of Marketing. 3. ed. Columbus: Merrill, 1987.

MLA Citation

Runyon, Kenneth E., and David W. Stewart. Consumer Behavior and the Practice of Marketing. 3. ed. Merrill, 1987.

Harvard Style Citation

Runyon, K. E. & Stewart, D. W. 1987. Consumer behavior and the practice of marketing. 3. ed. Columbus: Merrill.

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