Brand management : planning and control
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Brand management : planning and control
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| Physical Description |
250 s. ; 22 cm |
|---|---|
| Language |
English |
| Publisher |
London :
Macmillan,
1981.
|
| Series | Macmillan studies in marketing management |
| Classification | |
| Subjects | |
| Additional Information | J. R. Bureau |
| Verkkoaineisto |
978-1-349-86068-5 |
| ISBN |
0-333-31902-8 kovakantinen 0-333-31903-6 pehmeäkantinen |
| DOI | 10.1007/978-1-349-86068-5 |
| Standard Codes |
doi 10.1007/978-1-349-86068-5 |
| Get full text | |