Marketing communications
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Marketing communications
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Other Titles |
Advertising, sales promotion, public relations, display, personal selling |
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Physical Description |
xiii, 450 s. : kuvitettu ; 24 cm |
Language |
English |
Language of Original Work |
English |
Publisher |
Englewood Cliffs, N.J. :
Prentice-Hall,
1986.
|
Classification | |
Subjects | |
Additional Information | Patricia M. Anderson, Leonard G. Rubin |
ISBN |
0-13-557091-3 kovakantinen |
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