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APA Citation

Bertilsson, J. (2009). The way brands work: Consumers' understanding of the creation and usage of brands. Lund University.

Chicago Style Citation

Bertilsson, Jon. The Way Brands Work: Consumers' Understanding of the Creation and Usage of Brands. Lund: Lund University, 2009.

MLA Citation

Bertilsson, Jon. The Way Brands Work: Consumers' Understanding of the Creation and Usage of Brands. Lund University, 2009.

Harvard Style Citation

Bertilsson, J. 2009. The way brands work: Consumers' understanding of the creation and usage of brands. Lund: Lund University.

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