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APA Citation

Vargo, S. L., & Lusch, R. F. (2012). Toward a better understanding of the role of value in markets and marketing: Special issue. Emerald.

Chicago Style Citation

Vargo, Stephen L., and Robert F. Lusch. Toward a Better Understanding of the Role of Value in Markets and Marketing: Special Issue. Bingley, U.K.: Emerald, 2012.

MLA Citation

Vargo, Stephen L., and Robert F. Lusch. Toward a Better Understanding of the Role of Value in Markets and Marketing: Special Issue. Emerald, 2012.

Harvard Style Citation

Vargo, S. L. & Lusch, R. F. 2012. Toward a better understanding of the role of value in markets and marketing: Special issue. Bingley, U.K.: Emerald.

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