The rhetoric of new Coke : an American mystery

The rhetoric of new Coke : an American mystery

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Kell, Carl L., kirjoittaja

Published in: Speech in the future and the future of speech : proceedings of an international colloquium held at the University of Jyväskylä, July 26-29, 1987 / edited by Jaakko Lehtonen sivut 61-73

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Language

English

Language of Original Work

English

Subjects

retoriikka

markkinointiviestintä

Coca-cola

ISBN

978-951-39-8297-3