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Record Citations

APA Citation

Hooley, G. J., Nicoulaud, B., Rudd, J. M., & Lee, N. (2020). Marketing strategy and competitive positioning (Seventh edition.). Pearson.

Chicago Style Citation

Hooley, Graham J., Brigitte Nicoulaud, John M. Rudd, and Nick Lee. Marketing Strategy and Competitive Positioning. Seventh edition. Harlow, England: Pearson, 2020.

MLA Citation

Hooley, Graham J., et al. Marketing Strategy and Competitive Positioning. Seventh edition. Pearson, 2020.

Harvard Style Citation

Hooley, G. J., Nicoulaud, B., Rudd, J. M. & Lee, N. 2020. Marketing strategy and competitive positioning. Seventh edition. Harlow, England: Pearson.

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