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Record Citations

APA Citation

Hooley, G. J., Nicoulaud, B., Rudd, J., & Lee, N. (2020). Marketing strategy and competitive positioning (Seventh edition.). Pearson.

Chicago Style Citation

Hooley, Graham J., Brigitte Nicoulaud, John Rudd, and Nick Lee. Marketing Strategy and Competitive Positioning. Seventh edition. Harlow, England: Pearson, 2020.

MLA Citation

Hooley, Graham J., et al. Marketing Strategy and Competitive Positioning. Seventh edition. Pearson, 2020.

Harvard Style Citation

Hooley, G. J., Nicoulaud, B., Rudd, J. & Lee, N. 2020. Marketing strategy and competitive positioning. Seventh edition. Harlow, England: Pearson.

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