Financial Dimensions of Marketing Decisions
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Financial Dimensions of Marketing Decisions
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| Physical Description |
XVI, 247 p. 31 illus. online resource |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Item Description |
Springer eBook Collection 2019 |
| Publisher |
Cham :
Springer International Publishing,
2019.
|
| Series | Palgrave Studies in Marketing, Organizations and Society, ISSN 2661-8613 |
| Dewey Classification |
658.8 |
| Subjects | |
| Additional Information | by David W. Stewart |
| Painettu |
9783030155643 9783030155667 9783030155674 |
| ISBN |
9783030155650 |
| DOI | 10.1007/978-3-030-15565-0 |
| Access | Aineisto on käytettävissä Jyväskylän yliopiston verkossa |
| Notes |
SpringerLink eBooks |
| Standard Codes |
doi 10.1007/978-3-030-15565-0 |
| Get full text | |