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APA Citation

Malhotra, N. K., Birks, D. F., Wills, P. A., & Wills, P. (2013). Marketing Research (4th ed.). Pearson Education UK.

Chicago Style Citation

Malhotra, Naresh K., David F. Birks, Peter A. Wills, and Peter Wills. Marketing Research. 4th ed. Welwyn Garden City: Pearson Education UK, 2013.

MLA Citation

Malhotra, Naresh K., et al. Marketing Research. 4th ed. Pearson Education UK, 2013.

Harvard Style Citation

Malhotra, N. K., Birks, D. F., Wills, P. A. & Wills, P. 2013. Marketing Research. 4th ed. Welwyn Garden City: Pearson Education UK.

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