Marketing research : an applied approach
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Marketing research : an applied approach
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| Physical Description |
1 online resource (xxiii, 1037 pages) : colour illustrations |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Item Description |
Ebsco MUPO/SUPO. Original 6th edition entitled Marketing research :an applied orientation published by Prentice Hall Inc. |
| Publisher |
Harlow, England :
Pearson,
2012.
|
| Classification | |
| Dewey Classification |
658.83 |
| Subjects | |
| Additional Information | Naresh K. Malhotra, David F. Birks, Peter Wills |
| Painettu |
9780273725862 0273725858 9780273725855 |
| Bibliography |
Includes bibliographical references and indexes. |
| ISBN |
0273725866 electronic bk 9780273725862 electronic bk |
| Access | Aineisto on käytettävissä Jyväskylän yliopiston verkossa |
| Notes |
EBSCOhost |
| Study Program Information Notes |
YMAA2160 |
| Get full text | |