Digitization of the communication and its implications for marketing
Digitization of the communication and its implications for marketing
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| Physical Description |
1 Verkkoaineisto (118, [76] s.) |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Item Description |
Artikkeliväitöskirjan yhteenveto-osa ja 4 eripainosta. |
| Publisher |
Jyväskylä :
University of Jyväskylä,
2014.
|
| Dissertation Note | Väitöskirja : Jyväskylän yliopisto, kauppakorkeakoulu, markkinointi |
| Series | Jyväskylä studies in business and economics, ISSN 1457-1986; 152. |
| Subjects | |
| Methodology | |
| Additional Information | Heini Lipiäinen |
| Painettu |
Lipiäinen, Heini. Digitization of the communication and its implications for marketing 978-951-39-5929-6 |
| System requirements |
World Wide Web |
| ISBN |
978-951-39-5930-2 pdf |
| Get full text | |