Measuring the willingness to purchase using methods of neuromarketing
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Measuring the willingness to purchase using methods of neuromarketing
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| Physical Description |
117 sivua : kuvitettu ; 25 cm Julkaistu myös verkkoaineistona |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Publisher |
Vantaa :
Laurea University of Applied Sciences, Leppävaara Unit,
2012
|
| Series | Laurea julkaisut, ISSN 2242-5241; 7. |
| Classification | |
| Subjects | |
| Manufacturer | (Helsinki : Edita Prima) |
| Additional Information | Palokangas, Lauri & Suomala, Jyrki & Heinonen, Jarmo & Maunula, Sini & Numminen, Jussi |
| ISBN |
978-951-799-274-9 nidottu |
| Get full text | |