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APA Citation

Malhotra, N. K., Birks, D. F., & Wills, P. (2012). Marketing research: An applied approach (4th ed.). Pearson.

Chicago Style Citation

Malhotra, Naresh K., David F. Birks, and Peter Wills. Marketing Research: An Applied Approach. 4th ed. Harlow: Pearson, 2012.

MLA Citation

Malhotra, Naresh K., et al. Marketing Research: An Applied Approach. 4th ed. Pearson, 2012.

Harvard Style Citation

Malhotra, N. K., Birks, D. F. & Wills, P. 2012. Marketing research: An applied approach. 4th ed. Harlow: Pearson.

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