How brands grow : what marketers don't know
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How brands grow : what marketers don't know
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| Physical Description |
xvii, 228 sivua : kuvitettu ; 23 cm |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Item Description |
Kirjoittajat: Byron Sharp, John Dawes, Jenni Romaniuk, John Scriven. Toinen osa julkaistu vuonna 2016: How brands grow. Part 2, Including emerging markets, services and durables, new brands and luxury brands / Jenni Romaniuk, Byron Sharp. Lisäpainokset: Repr. 2010, 2011, 2014, 2016. |
| Publisher |
South Melbourne :
Oxford University Press,
2010.
|
| Classification | |
| Subjects | |
| Additional Information | Byron Sharp and the researchers of the Ehrenberg-Bass Institute |
| Bibliography |
Bibliografia: sivut 218-228. |
| ISBN |
978-0-19-557356-5 sidottu |
| Get full text | |