Rethinking service companies' business logic : do we need a customer-dominant logic as a guideline?
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Rethinking service companies' business logic : do we need a customer-dominant logic as a guideline?
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| Physical Description |
18 lehteä ; 30 cm |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Publisher |
Helsingfors :
Hanken School of Economics : Library, Hanken School of Economics [jakaja],
2009
|
| Series | Meddelanden från Svenska handelshögskolan, ISSN 0357-4598; 546. |
| Classification | |
| Subjects | |
| Manufacturer | (Helsinki : IB Bokhandel) |
| Additional Information | Kristina Heinonen ... [ja muita] |
| ISBN |
978-952-232-072-8 nidottu |
| Get full text | |