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Brändin johtaminen kyvykkyyksi...
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Brändin johtaminen kyvykkyyksien näkökulmasta
1
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Brändin johtaminen kyvykkyyksien näkökulmasta
DESC
SOURCE
Master's
Raiskinmäki, Hannakaisa
2006.
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Physical Description
71 sivua
Language
Finnish
Publisher
Jyväskylä,
2006.
Dissertation Note
Pro gradu -työ : Jyväskylän yliopisto, taloustieteiden tiedekunta, markkinointi
Subjects
brändit
johtaminen
identiteetti
kyvykkyys
organisaatiot
Additional Information
Hannakaisa Raiskinmäki
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