Managing customer relationships : a strategic framework

Managing customer relationships : a strategic framework

Get full text

Book

Peppers, Don ; Rogers, Martha

Wiley cop. 2004.

Show other versions (4)

Saved in:

Language

English

Language of Original Work

English

Item Description

Includes index.

Publisher

Hoboken, New Jersey : Wiley, cop. 2004.

Classification

udkx 658.8

Subjects

Customer relations. → Management.

Consumers' preferences.

Relationship marketing.

Marketing information systems.

Information storage and retrieval systems. → Marketing.

markkinointi.

asiakassuhde.

suhdemarkkinointi.

Marketing

Relationship marketing

Customer relationship management

Information systems

Customers

Additional Information

Don Peppers, Martha Rogers

ISBN

0-471-48590-X
978-0-471-48590-2

Table of Contents

Other Versions (4)