The new strategic brand management : advanced insights and strategic thinking
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The new strategic brand management : advanced insights and strategic thinking
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| Physical Description |
492 sivua |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Publisher |
London ; Philadelphia :
Kogan Page,
2012.
|
| Classification | |
| Subjects | |
| Additional Information | Jean-Noël Kapferer |
| ISBN |
9780749465155 nidottu |
| Get full text | |