The trainer’s guide provides an operational for professionals to strengthen the participation of young people. The model guides young people to explore different types of public interest campaigns and eventually to carry out a public interest campaign on a topic that is relevant to them. The model can be used with young people in different contexts, such as youth work, non-govermental organisations and schools. It can also be used for cross-sectoral cooperation projects. The model is not limited to working with young people, but can also be tried with older people and adult migrants to promote media literacy. The stripped-down version of the model can be completed in about 8 hours, but preferably spread over different days. By following the tips for action in the guide, you can extend the project over weeks or months. The model can also be applied to only some parts of the project. See the illustrative examples on how to sequence the project.