Industrial policies of innovation concentrate on funding or encouraging promising innovations entailing growth or that have possibilities of internationalization. However, concrete innovation process happens in and between individuals. Effectuation is a logic that is emergent and iterative in nature. It develops through enactment and trial-and-error processes that follow deep expertise, contextual experience and abilities to leverage contingencies. Harnessing individuals to challenge their working environment to function better may improve both work well-being and organization performance. The integration of person-organization fit and effectuation suggest that paying attention to effectuation and encouraging it in organizations may beneficially affect individual and group-level identity formation and enactment in organizations. This paper contributes in finding the linkage between core topics in the organizational psychology: person-organization fit, innovative endeavors, and effectuation.