From brand vision to brand evaluation : the strategic process of growing and strengthening brands
Finna-arvio
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
Tallennettuna:
| Muut nimekkeet |
Strategic process of growing and strengthening brands |
|---|---|
| Ulkoasu |
xvi, 376 sivua : kuvitettu |
| Kieli |
englanti |
| Alkuteoksen kieli |
englanti |
| Julkaisija |
Abingdon :
Routledge,
2012.
|
| Luokitus | |
| Aiheet | |
| Lisätiedot | Leslie de Chernatony |
| Bibliografia |
Includes bibliographical references(p.[361]-370) and index. |
| ISBN |
978-1-85617-773-3 nidottu |
| Hae kokoteksti | |