Record Citations

APA Citation

Malhotra, N. K. & Birks, D. F. (2007). Marketing research: An applied approach (3rd [European] ed.). Harlow: Financial Times Prentice Hall.

Chicago Style Citation

Malhotra, Naresh K., and David F. Birks. Marketing Research: An Applied Approach. 3rd [European] ed. Harlow: Financial Times Prentice Hall, 2007.

MLA Citation

Malhotra, Naresh K., and David F. Birks. Marketing Research: An Applied Approach. 3rd [European] ed. Harlow: Financial Times Prentice Hall, 2007.

Harvard Style Citation

Malhotra, N. K. & Birks, D. F. 2007. Marketing research: An applied approach. 3rd [European] ed. Harlow: Financial Times Prentice Hall.

Warning: These citations may not always be 100% accurate.